Quick Tips for Working with a HubSpot Developer

When looking to optimize your business's sales, marketing, or customer relationship management (CRM) systems, HubSpot offers a powerful suite of tools to help you grow. However, fully leveraging these tools often requires specialized knowledge and skills, which is where a HubSpot developer comes into play. Working with a skilled developer can ensure your HubSpot platform is tailored to your needs, improving efficiency and delivering better results. If you're considering hiring one, here are some quick tips to make the most out of your collaboration.

1. Understand Your Needs Before Hiring

Before you begin the process of searching for a HubSpot developer, it’s crucial to identify what your business needs are. HubSpot offers solutions for various areas such as inbound marketing, CRM, and automation, so it’s important to know which features and integrations you plan to focus on. Do you need help setting up a website on HubSpot’s CMS? Are you looking to automate your email marketing processes? Or perhaps you need assistance with developing custom modules or APIs?

By clearly defining your goals, you can narrow down the skills you're looking for in a developer. When you hire a HubSpot developer, you're not just looking for someone with general coding experience; you're looking for someone who has specific expertise in using HubSpot to achieve business goals.

2. Look for Certification and Experience

HubSpot offers certifications to developers who are proficient in using their platform. When choosing a developer, it’s wise to look for someone with the relevant HubSpot certifications, such as the HubSpot CMS for Developers Certification. These certifications ensure that the developer has gone through rigorous training and understands the platform in depth.

Additionally, experience matters. A developer who has worked on various HubSpot projects for different industries will have a deeper understanding of what works best for different business models. When you hire a HubSpot developer, ask for a portfolio or examples of previous work to evaluate their capabilities. This will also give you insight into their creative and problem-solving skills.

3. Focus on Communication Skills

Good communication is the foundation of any successful collaboration, and working with a HubSpot developer is no exception. Since they will be handling your business’s digital infrastructure, they need to understand your goals clearly and provide regular updates on progress.

Make sure the developer is comfortable explaining technical concepts in a way that’s easy to understand for non-technical stakeholders. The developer should be able to walk you through their process, listen to your feedback, and adjust their approach if needed. Miscommunication can lead to costly delays, so prioritize developers who are good communicators and have a client-first mindset.

4. Discuss Integration Capabilities

HubSpot’s tools don’t work in isolation. One of the primary reasons businesses hire HubSpot developers is to ensure seamless integration with other software. Whether you use Salesforce, Shopify, or a custom-built app, your developer needs to know how to integrate these tools with HubSpot’s platform.

When you hire a HubSpot developer, ensure that they have experience in API integration. They should be able to create workflows that sync HubSpot with your other software, allowing data to flow smoothly between platforms. This will eliminate redundancies and ensure that you get the most out of both HubSpot and your other tools.

5. Inquire About Customization Options

HubSpot is a powerful platform, but to fully leverage it, customization is often necessary. Developers can customize HubSpot’s features to suit your company’s specific needs. Whether you need custom reporting, personalized marketing workflows, or a unique landing page design, a skilled HubSpot developer will be able to deliver.

Discuss your customization needs upfront when you hire a HubSpot developer. Ask them about their experience in customizing HubSpot portals and workflows. The developer should be able to tailor the system to optimize your business processes, helping you achieve a more efficient workflow.

6. Set Clear Expectations and Timelines

As with any development project, setting clear expectations and timelines from the start is essential. When you hire a HubSpot developer, ensure that both parties are on the same page regarding project deadlines, budget constraints, and the scope of work. This includes defining specific milestones so that progress can be tracked easily.

During the initial discussions, establish a project timeline with deliverables and deadlines. This will help avoid scope creep and ensure that you get the final product when you need it. A good HubSpot developer will provide regular updates and keep you informed about any challenges they encounter along the way.

7. Plan for Ongoing Support

HubSpot projects don’t always end when the initial setup or development work is complete. As your business evolves, you may need updates or modifications to your HubSpot platform. Additionally, there may be unforeseen issues or bugs that arise after implementation.

When you hire a HubSpot developer, consider planning for ongoing support or maintenance. Having a developer on hand for future updates will ensure that your system continues running smoothly. Discuss post-project support options with your developer to avoid scrambling for help when something needs fixing.

8. Evaluate Your Developer’s Problem-Solving Skills

HubSpot developers often face challenges when implementing custom solutions. A strong developer will have good problem-solving skills and be able to think critically when faced with issues. Ask potential developers about challenges they have faced in previous HubSpot projects and how they overcame them.

This will give you insight into their ability to handle unexpected problems. A developer who can creatively troubleshoot will be a valuable asset in ensuring your HubSpot platform is fully functional and optimized for your business needs.

Final Thoughts

Hiring a HubSpot developer can significantly enhance the way your business uses HubSpot’s platform. From creating seamless integrations to developing custom features, the right developer can help you unlock the full potential of the software. By following these quick tips, you’ll be better equipped to hire a HubSpot developer who can meet your business’s needs and deliver long-lasting results.

If you’ve clearly defined your goals, found a certified and experienced developer, and established strong communication, you’re well on your way to a successful collaboration.