Top Questions to Ask Before Hiring a HubSpot Developer

Hiring a HubSpot developer can be transformative for businesses looking to optimize their customer relationship management (CRM), marketing, and sales systems. HubSpot’s platform is widely known for its robust tools for inbound marketing, customer experience, and data-driven insights. However, a successful integration with HubSpot often requires the expertise of a qualified developer who can navigate its technical demands and tailor it to your specific business needs. If you're looking to Hire HubSpot Developer, here are the top questions to ask to ensure you're making an informed decision.

1. What is Your Experience with HubSpot?

The first and most essential question to ask any candidate is about their experience working with HubSpot. HubSpot development is a specialized field, and familiarity with the platform is critical. Ask them if they have any HubSpot certifications and whether they have previously handled projects similar to yours. If they have experience with specific HubSpot tools, such as CMS Hub, Marketing Hub, or Sales Hub, this can be advantageous depending on your needs.

A HubSpot developer with experience in different tools will have a well-rounded understanding of how the platform functions as a whole. Furthermore, inquire about the types of businesses or industries they’ve previously worked with, as this could provide insight into whether they’ll be a good fit for your project.

2. Can You Provide Examples of Past Projects?

One of the best ways to gauge a developer’s expertise is by looking at their portfolio. Seeing examples of previous work can offer insight into their skills, creativity, and attention to detail. Ask to see case studies, screenshots, or even live demonstrations of websites, automation workflows, or dashboards they've created using HubSpot.

When reviewing past projects, pay attention to how user-friendly and aesthetically pleasing their designs are. If possible, check for case studies that highlight any KPIs achieved, such as improved lead conversions or enhanced customer engagement, to gauge the effectiveness of their work.

3. Are You Proficient in HubL and JavaScript?

HubL (HubSpot Markup Language) and JavaScript are two of the main languages HubSpot developers need to know. HubL is the templating language HubSpot uses, enabling developers to create dynamic pages and personalized content. JavaScript, on the other hand, is essential for more complex functionality.

Understanding their proficiency with HubL and JavaScript will help you determine if they can build custom features and design elements tailored to your brand. You may also want to ask if they are familiar with other relevant languages or frameworks, such as HTML, CSS, and SQL, as these can be instrumental in building and optimizing HubSpot projects.

4. How Do You Handle Project Timelines and Deadlines?

Meeting deadlines is essential in any development project. Ask how the developer plans their workflow and manages their time to ensure they complete tasks on schedule. If they work with other team members, inquire about their collaborative approach and how they handle potential delays or unexpected challenges.

If you’re on a tight timeline, ensure the developer can work within your time constraints. Clear communication about timelines is key, as this will help you manage your own expectations and plan around the project.

5. Can You Customize HubSpot Beyond Standard Functionality?

One of HubSpot’s strengths is its customization options. However, not every developer has the skills to customize HubSpot beyond its out-of-the-box functionalities. If your business needs a highly personalized CRM experience or unique automation workflows, it's essential to hire a HubSpot developer who has the capability to make those customizations.

Ask about the developer’s experience with API integrations and custom modules. For example, if you need HubSpot to integrate with a third-party tool like Salesforce, Mailchimp, or a custom-built database, check if the developer has experience with these types of integrations and can make your systems work together seamlessly.

6. How Do You Approach Testing and Quality Assurance?

Testing and quality assurance (QA) are integral to successful development projects. Ask the developer about their testing process, including what types of tests they conduct and how they handle bug fixes. Do they perform tests to check compatibility across different devices and browsers? Do they run quality checks to ensure smooth functionality in live environments?

Having a clear process for QA ensures that the end product functions correctly and is user-friendly. It’s also important to ask how they handle post-launch support, in case any issues arise after the project goes live.

7. What Are Your Rates, and Do You Offer Package Deals?

Understanding the developer’s pricing structure is essential for budgeting. Rates for HubSpot developers can vary based on expertise, project complexity, and location. Some developers charge hourly, while others may offer package rates for specific types of projects. Clarify whether they charge additional fees for extra support or revisions after the project is completed.

Make sure to understand the full scope of their fees, and if possible, request a detailed proposal. This helps avoid any surprises later and ensures you know what to expect.

8. Do You Provide Training for Our Team?

One of the most beneficial services a HubSpot developer can offer is training for your in-house team. After the project is built and handed over, it’s essential for your team to know how to use the new features effectively. Ask if the developer provides training sessions, user guides, or ongoing support to ensure a smooth transition.

A developer who provides training demonstrates their commitment to the project’s success even after its completion, helping your team maximize the value of the new tools.

9. How Will You Measure and Report Progress?

Regular updates are essential to track the development process and ensure the project stays on target. Ask the developer about their approach to project reporting and communication. Do they provide weekly progress reports or bi-weekly check-ins? What tools do they use to track project milestones?

Understanding how they report progress allows you to stay informed and address any potential issues early, helping to ensure the project meets your expectations.

10. What Do You Believe is the Key to Successful HubSpot Development?

Finally, this question gives the developer a chance to share their personal philosophy about HubSpot development. Listen for answers that demonstrate an understanding of both technical skills and the importance of aligning with business goals.

A great developer should talk about balancing functionality with user experience, understanding client needs, and staying up-to-date with HubSpot’s evolving tools and trends. Their answer will give you an insight into their values and approach, helping you decide if they’re the right fit.

Conclusion

Hiring a HubSpot developer can be a significant investment, so taking the time to vet candidates thoroughly is essential. By asking the right questions, you can find a developer who understands your unique requirements and has the skills to implement HubSpot effectively. Remember, it’s not just about technical proficiency; you need someone who can align their development skills with your business goals. Following these steps will help ensure a seamless, productive partnership, setting your business up for success with HubSpot.